The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
All 50 states have declared a state of emergency due to COVID-19. This has led to city-mandated closures of non-essential businesses, restrictions on restaurant procedures, and shelter in place directives. Over the past month, these mandates have caused...read more
In November, we wrote a blog about Shopify tips and tricks to guide you through all it offers and how it can be used to increase sales. However, there's a lot more to selling products or services online than just setting up an e-commerce store. You need...read more
It’s likely coming to a state near you in one form or another. The Cannabis revolution has begun and, much like computers and the .com revolution of the ’90s, it’s causing confusion among business owners, marketers, and advertisers alike. Thanks...read more
It’s that special time of year again. The winter frosts begin to melt, birds are singing their spring songs in blooming trees, and thousands upon thousands of marketers, musicians, film buffs, and members of the press swarm the downtown Austin area...read more
Hashtags. We hear about them so often, they’ve become synonymous with social media. Since their inception, hashtags have been changing the way we communicate and discover new users and products on social media. While that’s all fine and good, marketers...read more
Nothing halts a conversation faster than mentioning the “b-word,” -- budget. It happens all of the time and while money talk can be uncomfortable, when it comes to planning your marketing and branding strategy, it is critical to know what you can...read more
When we look at color not just from an artistic stance, but from that of a marketer, color is a reinforcing voice that helps drive prospects to a business subliminally. Colors have the powers explained above to create emotional responses that can sway...read more
Everyone.has.a.blog. Everyone. Dogs, babies, ornery cats, pet rocks--everyone. Wherever you go online you’re DROWNING in content and it’s out of hand and, honestly, consumers are starting to get really tired of it. Today we’re going to be talking...read more
Please note that this post was written by David Ward and originally posted on ANA.net. Whether it's a major brand or a small boutique agency, nothing can derail a great marketing message and strategy faster than poor communication among team...read more
We talk a lot about digital marketing but did you know that we also design packaging? We occasionally geek out on Instagram about packaging designs we find in the real world and fall in love with (#designcrush). We’re always on the lookout for the latest...read more
There are a limited number of times that the universal consciousness of the consumer will tolerate a rebrand before the sneaking suspicion of instability starts to steer them away from a product or service. I once read on the world wide web that a brand...read more
Outbound marketing and inbound marketing are sometimes at war with one another. Typically, outbound methods are used by sales while inbound methods are used by marketing and, for some dumb reason, the two teams can sometimes war with one another over...read more
Referral traffic is not the sexiest of digital marketing topics but it *is* important and while dessert is a wonderful thing--eating your vegetables is a crucial part of growing up big and strong. Think of referral traffic as your vegetables. Generating...read more
Hot take: traditional Google text ads have become stale. Text-only ads are not only limited in their reach but also limited in their placement. If your bid is high enough to put you at the top of the SERPs than awesome! If not? The best place to bury...read more
It’s been established (read: beaten into our heads) that content is marketing royalty. Of all the different types of content, it has become increasingly clear that video is not only rising in the ranks: it is marketing’s new golden child. Marketers...read more
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