Client Profile

The North Texas Municipal Water District (NTMWD) provides vital water, wastewater, and waste management services to more than two million people who call North Texas their home. For more than 60 years, NTWMD, working in conjunction with its member and customer cities, has operated responsibly, surpassing state and federal standards for water quality and environmental protection. They are committed to providing affordable, safe, and reliable services to the people we serve.

Challenge

NTMWD needed an agency partner that could assist in their seasonal conservation campaign needs, as well as their recruitment efforts and emergency response messaging (a.k.a. drought messaging). They needed a team that could create eye-catching designs and strategic messaging, as well as execute these strategies in order to bring awareness to the North Texas community of the importance of conserving water, especially with their rapid growth. This would mean weekly meetings, day-of design and campaign turnarounds, and 24/7 monitoring of online presence to achieve these goals.

The Results

The Envision creative and design teams, along with the Public Education and Communications departments at North Texas Municipal Water District, were able to exceed NTMWD’s goals year after year, positioning them for ultimate awareness. Some of the biggest wins we saw, aside from all the digital results, were a decrease in water usage in 2021 by 2.5%, as well as a decrease in water usage by 13% in 2022, despite rapid population growth of 55,000 Texans in 2022 alone.