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Your industry is only as boring as your marketing. No matter if you are in the financial, life insurance, or any other stereotypically "boring" industry, your business is not damned to embody that label--and you don't have to sacrifice credibility...read more
4 Steps to a Social Media Marketing Evaluation
When it comes to fixing something, the first step is figuring out exactly what’s wrong. As obvious as that sounds, you’d be surprised how often this first rung of the “results ladder” gets missed. Anything from misidentification to shallow investigation...read more
Your Business Needs LinkedIn
We know you. And we like you – a lot. You’re hip, cool, the smartest business owner on the block. You prefer your breakfast with extra blog posts on the side (you read blog posts!), and you accept new technology with open arms. You might even own...read more
10 Ways to Be a Twitter All-Star
Do you tweet for business? If not, you should! If it's actually possible that you don't know, there's this social media tool known as Twitter and the messages you post are known as "tweets." They consist of 140-character posts to which you can...read more
The Importance of a Social Media Strategy
Now an essential business component, social media has moved well beyond a marketing curiosity. Business owners and C-level executives need to develop a viable social media strategy to stay competitive. It is far too easy to fall in love with the latest...read more
Social Media Marketing: The best outlets for business and why you should be involved.
When most people think of social media, they immediately think of Facebook, Twitter, and maybe the old days of MySpace. So when someone suggests that social media may be beneficial for your business you may think that those outlets are for personal use,...read more
How to Setup a Business Page in Facebook with a Custom Username/URL
We have helped lots of our clients set up their business social media accounts. One of the most common questions we get is, "How do I setup a business page in Facebook with a custom username otherwise known as a personalized URL?" So we thought we'd explain...read more
Strategic Campaign Management w/ URL Builder
Did you know that you can use Google Analytics to help you more accurately track inbound traffic from multiple outbound marketing efforts? If you are running a social media campaign, email marketing campaign or have banner ads or partner links out on...read more
Are You a Neanderthal Marketer?
Are you happy with the current return on investment for your marketing efforts? Do you find that you are spending more and more each year on your marketing efforts only to realize minimal gains? If so, you may be what is considered a Neanderthal Marketer....read more
