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So you’ve got a Twitter account, a LinkedIn blog, and a Facebook page that you update every so often. Before you pat yourself on the back for a job well done, consider this: Most social media content strategies fail. If there’s no rhyme or reason...read more
The role of social media in marketing cannot be understated in any sense. In just over a decade, websites like Facebook and Twitter have gone from Silicon Valley startups to multi-billion dollar giants, and with such growth came a near-dominance of internet...read more
Content marketing is at the heart of customer acquisition. It helps with your brand development and gets your brand in front of the targeted audience you need to notice you. It can include things like search engine optimization, email marketing, and...read more
With the increasing number of consumers flocking to social media to post product reviews, research businesses, and seek out referrals, it’s no doubt that social media tracking is a crucial step in your digital marketing strategy. Neglecting to “listen”...read more
The world of inbound marketing is immense, full of pit-falls, too-good-to-be-true offers and some golden keys that open your brand to a rewarding new level of exposure. One truism persists: without inbound marketing, you're just another face in the crowd. Hiring...read more
Let's face it - social media is a game. Ideally, outlets such as Facebook, Pinterest, Google+, LinkedIn, Twitter, and YouTube connect users with useful information and services. Social media can also be manipulated to drive traffic without offering any...read more
It’s somewhat mind-boggling to think about, but just 10 years ago social media management was considered to be a complete novelty by many mainstream professionals. Now, in 2017, it’s considered vital by marketing agencies around the world. Knowing...read more
If you know how to use Pinterest for business, we applaud you. If your business is not utilizing Pinterest then you’re missing out on a prime opportunity to generate website traffic and promote your brand and products. Sometimes the hardest part about...read more
Effective inbound marketing is all about gaining visibility that allows you to draw in and maintain relationships with new visitors, leads, and customers. In order to stand out from the crowd, your inbound marketing plan must include content that organically...read more
Frequent social media evaluation is critical for companies to maintain a strong online presence. Social media is the resilient backbone of a companies brand, and no inbound marketing strategy is complete without it. Knowing when and where to publish specific...read more
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