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Building a social media strategy should be a priority for every organization, business owner, and executive. Social media is just like every other aspect of business; you need to set goals and establish a plan for meeting those goals. Without strategy,...read more
Introduction It’s tempting to skip introductions, but if you hang in there we promise this one will be worth your time. There are seven sections to this Social Media Best Practices Guide. Each section covers practices designed to enhance your execution...read more
If you’re getting ready to implement a social media strategy for your business, you're going to want to answer a handful of fundamental questions -- which will allow you to hit the ground running with as much knowledge and preparation as possible....read more
The role of social media in marketing cannot be understated in any sense. In just over a decade, websites like Facebook and Twitter have gone from Silicon Valley startups to multi-billion dollar giants, and with such growth came a near-dominance of internet...read more
It’s somewhat mind-boggling to think about, but just 10 years ago social media management was considered to be a complete novelty by many mainstream professionals. Now, in 2017, it’s considered vital by marketing agencies around the world. Knowing...read more
Now an essential business component, social media has moved well beyond a marketing curiosity. Business owners and C-level executives need to develop a viable social media strategy to stay competitive. It is far too easy to fall in love with the latest...read more
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