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What is product positioning? The name implies it’s the way a product is physically displayed. While product placement can be one aspect of product positioning, it’s much more involved than that. It’s the way your products or services are perceived...read more
The trickiest part of starting a business is identifying the products and services you would like to sell; the second trickiest is finding out exactly how to sell whatever you’ve chosen. No one would argue against the idea that marketing is one of...read more
Your product positioning strategy is one of the most important marketing initiatives you will grapple with when introducing or re-branding goods and services. In a nutshell, product positioning refers to the inherent qualities that distinguish the item...read more
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