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Choosing what colors you're going to use for your logo and general branding is incredibly important. We live in a world of color and subconsciously lean towards some colors more than others. Choosing a logo is hard enough but choosing the main color of...read more
If you’ve spent any significant amount of time with kids, you’ve probably had a moment where you noticed they have more to offer than just their shirt stains and uncovered sneezes: they have wisdom. We recently came to realize that they also can remind...read more
Creating an appealing product package design tailored to your product is just as vital to your overall success as the product itself. It is crucial to use package design as the medium for catching a potential customer's eye, giving them cause to be curious,...read more
For many small and medium-sized businesses, product packaging is, at best, an inconvenient last-minute detail and, at worst, a cost to be minimized. But packaging design should be about far more than squeezing every last ounce of profit out of your product....read more
Sure, you have a great product and once customers try it they'll be hooked. But first they need to feel enticed to buy it, and that's where the right packaging design for your product can make all the difference. Here are some key things to keep in...read more
"An effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf." - Smashing magazine So what elements make product packaging design great? The Experience Like a child opening a gift on Christmas morning,...read more
Walking down the isle of the grocery store with a list in your hand and a keen determination to get out of the crowd, what would make you stop to examine, much less purchase the new salsa product on the shelf? Or, what makes you try the Corazonas Tortilla...read more
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