The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
Is sustainability cool? Well, Gen-Z, Millennials and the ocean sure think it is. Did you know that about 73% of Millennials and members of Generation Z are willing to spend more money on products if they are sustainable? This is one of the reasons why...read more
We talk a lot about digital marketing but did you know that we also design packaging? We occasionally geek out on Instagram about packaging designs we find in the real world and fall in love with (#designcrush). We’re always on the lookout for the latest...read more
Creating an appealing product package design tailored to your product is just as vital to your overall success as the product itself. It is crucial to use package design as the medium for catching a potential customer's eye, giving them cause to be curious,...read more
For many small and medium-sized businesses, product packaging is, at best, an inconvenient last-minute detail and, at worst, a cost to be minimized. But packaging design should be about far more than squeezing every last ounce of profit out of your product....read more
The process of hiring a graphic design agency should not be taken lightly. There are a multitude of agencies out there, making it difficult for someone outside the field to determine which agency is the best match for your company. Here are some crucial questions...read more
Label design can make or break the success of a new product, or the continued popularity of an older item. An attractive label design combined with a good price will tempt a consumer to try something new. An outdated label will often be perceived as...read more
Several months ago, I was instantly attracted to these fun, new Snapea Crisps: The package had beautiful fonts and textures with crisp, inviting colors! Captivated by the power of great packaging, I bought a bag. (They're delicious.) After that one...read more
Packaging Design: 5 Ways to Sell Without Words Words. They're beautiful and ugly, simple and complex, a gift to humanity. And sometimes just plain unnecessary. For example, when you go shopping, wouldn't it be so much easier if you didn't have to...read more
“Wine is bottled poetry” – Robert Louis Stevenson Maybe you’re in a fancy restaurant (it’s nice to treat yourself now and then). Maybe there’s a lull in the conversation and you start eavesdropping (no judgement). You hear the following:...read more
If you look closely on your supermarket shelves lately, then you might have noticed that a new drink is popping up everywhere – Izze combines traditional soda with all-natural ingredients, fruit flavors, and a taste that's as refreshing as it is good...read more
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