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Lead conversion rates can make or break campaigns. Low conversion rates are a clear indication your content isn’t resonating with your audience. High conversion rates imply that you’re content is targeted for the correct audience and is perceived...read more
How do you generate leads online? Most business owners and executives respond by stating that blogging, social media, and email lists are common ways they obtain online leads. While blogging, social media, and email lists can all be great methods for...read more
Your prospect’s behavior and expectations can be evaluated (by you) and sorted into one of two camps: either a sales qualified lead or a marketing qualified lead. Marketing v. Sales Qualified Leads A Marketing Qualified Lead is a prospect who is more...read more
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