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By now, you're aware that inbound marketing is the best bet for expanding your company's reach. Social media, email, websites — they all provide marketers and business owners with efficient, effective tools for promoting their brands. But is it enough...read more
4 Creative Logo Fails Smart Marketers Avoid At All Costs
Your logo is the first thing most people know about your brand. As such, it provides prospective customers with a first impression that has the potential to make or break a future lead. When you think of it that way, it’s easy to understand why so...read more
Your Brand Identity Isn’t A Marketing Tool; It’s A Promise
Social media engagement, premium content, and blogging are all important aspects of the modern marketing plan. But, if you've jumped into creating a Facebook page or posting blogs twice weekly without carefully considering your brand identity, you're...read more
Building a Brand Image: Quit Whining and Tell Your Story
Sometimes companies come to us stumped by the fact that, while their newest marketing initiative is "working" (content marketing increased website traffic, or direct mail brought in more phone calls, or a holiday discount temporarily upped sales),...read more
Inbound vs. Outbound Marketing: What’s the Difference and Why Should You Care
Marketing has always been an effective way to grow a business. As the number of marketing channels grew, so did the number of businesses promoting themselves. It wasn't long before consumers were so overwhelmed with marketing messages that they started...read more
3 Steps to a Killer Landing Page
There are a lot of business owners out there who make their website landing pages an afterthought. However, just like making a good first impression is key to making a sale in the real world, a solid first impression via your website design goes a long...read more
5 Ways to Rock Your Inbound Marketing
Inbound marketing is a powerful tool companies use to increase business, but it's not like the Field of Dreams where "if you build it, they will come." According to Hubspot, "54% more leads are generated by inbound tactics than traditional paid marketing."...read more
3 Questions to Determine the Right SEO Partner
Search engine optimization is critically important in today's digital marketing environment. No less than 93 percent of all internet experiences begin with a search engine, while 75 percent of users never scroll past the first page of search results....read more
Video Testimonials Increase Click-Through Rates
Does your marketing strategy include testimonial videos by customers? If it doesn't, it may be time to include it. Research has shown just how important video testimonials are in gaining your audiences' trust; in the age of reputation marketing, they...read more
It’s Not Just About Looks: Why Quality Graphic Design Enhances Marketing
When it comes to designing logos, websites, or marketing materials, many people rely on graphic designers and agencies for help and advice. But for a business or startup strapped for cash, it makes sense to go the do-it-yourself route and put little...read more
