The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
What makes a great branding process? Is it the way a logo evolves over time, or adjustments to messaging? Maybe a combination of many things? Brand evolution is a tricky progression. A messy process can mean the downfall of a brand, but a great process...read more
If you’ve spent any significant amount of time with kids, you’ve probably had a moment where you noticed they have more to offer than just their shirt stains and uncovered sneezes: they have wisdom. We recently came to realize that they also can remind...read more
The practice of marketing takes place across many different mediums and formats; however, at the end of the day, there’s an essential visual aspect inherent in every act of marketing. SEO and keyword placement rely on visual design as much as infographics...read more
The branding process is a daunting task that can stretch an organization’s resources to the breaking point. The problem is that most brands want to do everything all at once. That’s a huge mistake. Progressive branding allows you to implement branding...read more
Marketing has existed for centuries. As far back as the Romans and ancient Greeks, promotion, trade, and influence all played a major role in the success of the economy. Though the methods have changed drastically, the principles have generally remained...read more
How you position your brand is crucial to your company’s success. It is how you differentiate yourself from your competition. Brand positioning is what drives customer perceptions and buying behavior. Every business has a brand. Let me repeat: every...read more
What is product positioning? The name implies it’s the way a product is physically displayed. While product placement can be one aspect of product positioning, it’s much more involved than that. It’s the way your products or services are perceived...read more
Word of Mouth Marketing (WOMM) is known to be the most valuable form of marketing, and...it doesn’t cost any money. It's one of the most credible forms of advertising because a person puts their reputation on the line every time they make a recommendation...read more
Trade shows offer incredible opportunities for you to display your product and reach out to hundreds of new potential customers. But it's easy to get lost in the sea of the trade show floor if you don't plan ahead. Here are some ideas to make sure you...read more
Competitive analysis is often an overlooked marketing tool, but it’s one that every marketer should have in his or her arsenal. Being able to continuously review the information you’ve gained gives you an edge over the very competition you’re analyzing....read more
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