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As a decision-maker in your organization, you're always looking for ways to get the word out about how awesome your company is. You’ve probably been focusing on getting your content up to SEO standards so that search engines will notice you and send...read more
Choosing Brand Attributes That Work For Your Company
Defining your business-- knowing who it is and what it stands for-- is an essential first step in creating an effective marketing strategy. You can’t market a business or product that you don’t understand, just as you can’t develop a steady relationship...read more
5 Eye-Catching Value Proposition Examples to Learn From
These days, we find ourselves bombarded with advertising at every turn: a multitude of billboards, banner ads, jingles and more that demand our attention and instruct us to "Buy This Product." With such a cacophony of promotion around us, the art of crafting...read more
Four Not-So-Obvious Benefits of Competitive Analysis
Competitive analysis is often an overlooked marketing tool, but it’s one that every marketer should have in his or her arsenal. Being able to continuously review the information you’ve gained gives you an edge over the very competition you’re analyzing....read more
Closed Loop Marketing Uses Real Insights To Get Real Results
By now, you're aware that inbound marketing is the best bet for expanding your company's reach. Social media, email, websites — they all provide marketers and business owners with efficient, effective tools for promoting their brands. But is it enough...read more
Your Brand Identity Isn’t A Marketing Tool; It’s A Promise
Social media engagement, premium content, and blogging are all important aspects of the modern marketing plan. But, if you've jumped into creating a Facebook page or posting blogs twice weekly without carefully considering your brand identity, you're...read more
Lead Generation Ideas That Aren’t Sleazy or Slick
In the early days of the Internet, it may have been easy to convert leads using sleazy marketing and slick campaigns. But prospective customers these days are savvy and, let’s face it, a little bit wary. Instead of hard sales tactics or smoke and mirrors,...read more
Think You Don’t Need Inbound Marketing Services? Think Again
Inbound marketing is crucial to businesses looking to expand and bring in new customers. While it is possible to execute most inbound marketing tactics on your own, reaching out to professionals for inbound marketing services will help you avoid the...read more
The Best SEO Content Writing Engages Readers and Search Engines
The key to a successful online marketing strategy is to create content that people want to read. But even the most creative and useful content can be overlooked if customers can’t find it in a quick online search. The best SEO content writing finds...read more
How Avoiding Social Media Tracking Hurts Your Business
With the increasing number of consumers flocking to social media to post product reviews, research businesses, and seek out referrals, it’s no doubt that social media tracking is a crucial step in your digital marketing strategy. Neglecting to “listen”...read more
