If you’re like many people around the world, you may have taken your time socially distancing during quarantine to reinvest some time into an old hobby. Better yet, maybe you’ve taken up something totally new (aka: become a digital marketing pro)!...read more
How to Perform An Effective Competitor Analysis [Free Guide]
How to Perform An Effective Competitor Analysis [Free Guide]
Have you recently performed a competitor analysis for your company? Also, do you know how to do one efficiently and effectively? If you’re unsure, or if your previous “analysis” was a quick scroll through of their social media accounts, you’re...read more
New Offering: Free COVID-19 Marketing Consultation & Action Plan
New Offering: Free COVID-19 Marketing Consultation & Action Plan
The outbreak of COVID-19 is impacting all businesses, including the hard-working owners, operators, staff, and just about everyone within the small-business industry. In these tough times, the outlook may seem bleak, however, the most important thing...read more
How to Attract, Engage, Convert, and Retain Customers During an Economic Change
How to Attract, Engage, Convert, and Retain Customers During an Economic Change
Times of economic uncertainty have a tendency of stopping businesses in their tracks, looking for guidance on strategy and best practice. As our day-to-day has changed so much, so too have the needs of consumers across the country. These consumers are...read more
How to Effectively Manage Your Restaurant During the Coronavirus Crisis
How to Effectively Manage Your Restaurant During the Coronavirus Crisis
All 50 states have declared a state of emergency due to COVID-19. This has led to city-mandated closures of non-essential businesses, restrictions on restaurant procedures, and shelter in place directives. Over the past month, these mandates have caused...read more
10 Tips to Develop a Successful E-Commerce Strategy
10 Tips to Develop a Successful E-Commerce Strategy
In November, we wrote a blog about Shopify tips and tricks to guide you through all it offers and how it can be used to increase sales. However, there's a lot more to selling products or services online than just setting up an e-commerce store. You need...read more
SXSW Marketing Tips: How to Market off the Official Grid
SXSW Marketing Tips: How to Market off the Official Grid
It’s that special time of year again. The winter frosts begin to melt, birds are singing their spring songs in blooming trees, and thousands upon thousands of marketers, musicians, film buffs, and members of the press swarm the downtown Austin area...read more
The Video Marketing Bandwagon: Trends for 2020
The Video Marketing Bandwagon: Trends for 2020
We hear a lot that content is king, which is why marketers and content creators are constantly competing to have the most shareable and engaging content which contributes to the rise of video marketing in the past years. Video marketing is key for conversions:...read more
Top Converting Content Pages Your Website Needs
Top Converting Content Pages Your Website Needs
If your digital marketing is a solar system, then your website is the sun. It’s the object around which all other channels revolve and a life-giving source for your business. In one of our last blogs, we talked about the importance of Conversion Rate...read more
What is Conversion Rate Optimization?
What is Conversion Rate Optimization?
Let’s start here: CRO (conversion rate optimization) tools have an average ROI of 223%!* Yeah, that’s nothing to sneeze at but, for a lot of businesses, CRO isn’t a familiar part of their business-y vocabulary wordbank. Today’s post aims to...read more