Everyone.has.a.blog. Everyone. Dogs, babies, ornery cats, pet rocks--everyone. Wherever you go online you’re DROWNING in content and it’s out of hand and, honestly, consumers are starting to get really tired of it. Today we’re going to be talking...read more
Responsive Ads + You = Better Leads
Responsive Ads + You = Better Leads
Hot take: traditional Google text ads have become stale. Text-only ads are not only limited in their reach but also limited in their placement. If your bid is high enough to put you at the top of the SERPs than awesome! If not? The best place to bury...read more
Turn LinkedIn Into a Lead Generation Juggernaut
Turn LinkedIn Into a Lead Generation Juggernaut
LinkedIn has over 500 million members, 206 million of which are consistently active on the site and 40% of overall users log in and engage on a daily basis. “So what?” you say, ”Isn’t LinkedIn a place for finding a job?” 61 million...read more
Lead Generation Tactics to Make it Rain in the CRM
Lead Generation Tactics to Make it Rain in the CRM
Lead generation is not just for some business, it's for ALL businesses: B2B, B2C, for-profit, non-profit, SMBs, Enterprise--you get the idea. But do you have any lead generation tactics in your current strategy? Are you always on red alert when it...read more
GDPR: What you need to know
GDPR: What you need to know
When I first heard the rumblings of GDPR (the General Data Protection Regulation) I was intrigued but only paid a modicum of attention. After all, this was for the EU and I was in Texas, so it wouldn’t affect me but I thought it was an interesting step...read more
7 Ways to Capture Qualified Leads Online that Won’t Bore You to Death
7 Ways to Capture Qualified Leads Online that Won’t Bore You to Death
Capturing online leads isn’t that hard. Any Tom, Dick, or Sally can do it. Capturing qualified leads is a different story. In fact, it can be a downright bummer, a complete bore, and something many businesses dread. Why is it that qualified leads...read more
How to Get Leads Online with Website CTA Best Practices
How to Get Leads Online with Website CTA Best Practices
How do you generate leads online? Most business owners and executives respond by stating that blogging, social media, and email lists are common ways they obtain online leads. While blogging, social media, and email lists can all be great methods for...read more
Marketing Design: Pretty is Great, but Lead Generation is Better
Marketing Design: Pretty is Great, but Lead Generation is Better
It’s well understood that marketing and design go hand-in-hand; indeed, it’s very difficult to succeed at one without giving consideration to the other. Design affects practically every part of the marketing process, from choosing brand colors to...read more
Lead Generation is Only the Beginning of Inbound Marketing
The concept of Inbound Marketing has spread rapidly as an increasing number of companies recognize the value and cost benefits of generating leads by driving the audience to their website. Not surprisingly, the focus is on lead generation. In a recent...read more