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We know, you hate hearing how you can't do something by yourself. We've all hated hearing that phrase from as young as when we were learning to tie our shoes. But there are some things that deserve a helping hand from a team of experts. Even though we've...read more
5 Ways Inbound Marketing is Similar to Swimsuit Shopping
The beautiful flowers and warm breezes of spring are upon us, and summer is right around the corner. Thoughts turn to fun, vacation, and swimsuit shopping. For a variety of reasons, most people don't enjoy shopping for swimwear. Choosing the right...read more
Video Testimonials Increase Click-Through Rates
Does your marketing strategy include testimonial videos by customers? If it doesn't, it may be time to include it. Research has shown just how important video testimonials are in gaining your audiences' trust; in the age of reputation marketing, they...read more
Why Website Design Should Be A Marketing Priority
We know marketing takes up a large component of many people's budget, split among print marketing and collateral, trade shows, general advertisements, campaigns, web design, and more. But if you think all you need in terms of a website and its design is...read more
5 Mistakes to Avoid When Building Your Web Presence
The world-wide web is HUGE: almost 50 billion webpages and over three billion global internet users as of March 2015. The US Small Business Administration reports that 97% of consumers use the web to search for local products, and 70 - 80% of Smartphone...read more
The 4 Stages of an Effective Inbound Marketing Strategy
Inbound marketing has been proven to be one of the most effective ways to promote and do business online. In fact, a survey revealed that 93% of companies who used inbound marketing experienced an increase in traffic and lead generation! The beauty about...read more
Social Media Packages Unlock a World of Possibilities
Let's face it - social media is a game. Ideally, outlets such as Facebook, Pinterest, Google+, LinkedIn, Twitter, and YouTube connect users with useful information and services. Social media can also be manipulated to drive traffic without offering any...read more
Inbound Marketing Fails Without Follow-Up
Most inbound marketing focuses on generating leads. Turning a visitor into a lead by offering (and promoting) relevant and interesting content is a difficult process that should be the focus of your social media, SEO, and blogging efforts. But what...read more
4 Proven Trade Show Design Tips That You Can Implement Right Now
If the cost of the average trade show setup worries your accountant, it is time to take a fresh look at the available trade show design options that are open to you. Granted, you can spend a small fortune on a nicely apportioned two-store display but,...read more
Copywriting Tips That Every Inbound Marketer Should Know
Copywriting is a bit intimidating. Somehow, this compound word that pairs copy with writing suddenly becomes Greek to those who don't "speak" it. Honestly, though, copywriting is pretty simple stuff. When you forget about magic formulas and insider...read more
