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Email marketing is extremely effective for increasing ROI. That might seem counterintuitive as you think of the hundreds of emails sitting in your inbox, but it shows no sign of stopping. In fact, email marketing remains one of the most efficient, cost-effective...read more
An Email Marketing Strategy to Ward Off the Spam Folder
Traditional marketing strategies that rely on forced attention grabbing, such as TV and radio advertisements, direct postal mailers and cold calls, aren’t overly effective at generating interest (and they certainly aren’t cheap.) Today’s consumers...read more
4 Serious Email Marketing Mistakes to Avoid
As people spend more time online, email has become a primary method of personal and business communication. Reaching potential leads where they are has always been a goal of marketers, leading to the predictable increase in email marketing. A recent...read more
3 Dire Mistakes in Your Email Marketing Strategy
When most people wonder why their marketing emails aren't being read, they immediately think of the common mistakes such as... Not including the recipient's name Using business jargon Forgetting to spell check And the list goes on. But,...read more
Boost Opt-Ins with an Email Marketing Campaign Strategy
The important factor to remember when building your email list is to give your target market an invaluable offer in exchange for their contact information. Very similar to hooking a fish using some delicious bait. The only way to pull your audience into...read more
Believe It: Video Email Marketing Will Increase Click-Through Rates
Video email marketing has long been a divisive point. On the one hand, it can significantly increase your email marketing success. On the other, many email clients can't play videos or even earmark emails containing videos as spam. So where does video...read more
Email Marketing Best Practices For the Lazy
Email marketing continues to spread in the marketing world. A recent study found that over 70% of marketers now use this channel to relay their message, more than ever before. Communicating via email thus has become an important part of inbound marketing...read more
8 Email Marketing Tips for Small Businesses
8 Email Marketing Tips for Small Businesses Maintaining top-of-mind positioning with clients and prospects with email marketing is an essential part of today’s business environment. Here are a few tips to help you optimize your email marketing. 1....read more
Strategic Campaign Management w/ URL Builder
Did you know that you can use Google Analytics to help you more accurately track inbound traffic from multiple outbound marketing efforts? If you are running a social media campaign, email marketing campaign or have banner ads or partner links out on...read more
