“You’ve got mail.” Ever since the ’90s and the rise of consumer email, checking our inboxes daily (or if you’re me, every 20 minutes) has increasingly become a ritual in our lives. Yet, with more and more companies vying for space in their customers’...read more
Your Email Marketing Strategy is Your (Not So) Secret Weapon
Email marketing is extremely effective for increasing ROI. That might seem counterintuitive as you think of the hundreds of emails sitting in your inbox, but it shows no sign of stopping. In fact, email marketing remains one of the most efficient, cost-effective...read more
An Email Marketing Strategy to Ward Off the Spam Folder
Traditional marketing strategies that rely on forced attention grabbing, such as TV and radio advertisements, direct postal mailers and cold calls, aren’t overly effective at generating interest (and they certainly aren’t cheap.) Today’s consumers...read more