Time flies when you’re having fun! It seems like we were just planning for 2021...but here we are strategizing digital marketing efforts for success in 2022. The pandemic had a tremendous impact on shaping our habits, and digital has become the new...read more
9 Back-To-School Marketing Ideas For Any Business
9 Back-To-School Marketing Ideas For Any Business
Parents and students are shopping for new books, utensils, backpacks, clothes, footwear, laptops, and smartphones all across the world! After the past year, your audience is going to be more eager than ever for a new school year, and your brand needs...read more
Beat The Business Summer Slump: 4 Strategic Marketing Tips
Beat The Business Summer Slump: 4 Strategic Marketing Tips
The summertime is filled with professionals in offices everywhere thinking about or already on a vacation. Many employees will save their PTO days for the summer, heading off to elegant beaches or family backyard reunions. In fact, it's predicted that...read more
How To Create Accurate Buyer Personas [Free Guide + Template]
How To Create Accurate Buyer Personas [Free Guide + Template]
Do you know who your business’s ideal prospects or buyer personas are? And if so, how much do you really know about them? If you haven’t fully built out or developed accurate personas then it’s likely that your marketing campaigns are falling...read more
3 Steps To Revive Your Social Channels from the Dead
3 Steps To Revive Your Social Channels from the Dead
Does your business have some social media skeletons in its closet? Perhaps you inherited a plagued social media, or you’re haunted by old logos and graphics from the past. Even worse, there may be negative comments and reviews to contend with. Attempting...read more
A Beginner’s Guide To: Paid Traffic
A Beginner’s Guide To: Paid Traffic
If you’re a business owner, or working on behalf of one in the marketing realm, you’ve probably considered, are currently considering, or already attempting to engage paid traffic as part of your marketing efforts. Even beginning the research phase...read more
How to Perform An Effective Competitor Analysis [Free Guide]
How to Perform An Effective Competitor Analysis [Free Guide]
Have you recently performed a competitor analysis for your company? Also, do you know how to do one efficiently and effectively? If you’re unsure, or if your previous “analysis” was a quick scroll through of their social media accounts, you’re...read more
Come In, We’re Open: 4 Tips To Help Restaurants Succeed Post-COVID-19
Come In, We’re Open: 4 Tips To Help Restaurants Succeed Post-COVID-19
The past few months have demonstrated some of the most dramatic changes in consumer behavior that we’ve seen in our lifetime. In March alone, nearly 97% of restaurants in the United States were impacted by the mandatory dine-in closures. The industry...read more
Marketing During COVID-19 And Why It Shouldn’t All Be Doom And Gloom
Marketing During COVID-19 And Why It Shouldn’t All Be Doom And Gloom
“In these uncertain times…” Stop and think about how often you’ve heard that particular phrase uttered in the past 8 weeks. It’s seemingly in every television commercial, emblazoned on billboards across the country, and even pops up on Hulu...read more
New Offering: Free COVID-19 Marketing Consultation & Action Plan
New Offering: Free COVID-19 Marketing Consultation & Action Plan
The outbreak of COVID-19 is impacting all businesses, including the hard-working owners, operators, staff, and just about everyone within the small-business industry. In these tough times, the outlook may seem bleak, however, the most important thing...read more