Time flies when you’re having fun! It seems like we were just planning for 2021...but here we are strategizing digital marketing efforts for success in 2022. The pandemic had a tremendous impact on shaping our habits, and digital has become the new...read more
The Ultimate Guide To Social Media Analytics
The Ultimate Guide To Social Media Analytics
Social media is a crucial part of your business’s digital marketing strategy. If you do not already have a social media strategy, now is the time to get started. The various social media channels like Facebook, Instagram, LinkedIn, Twitter, etc., allow...read more
5 Reasons Marketing is Like Football
5 Reasons Marketing is Like Football
And the crowd goes wild...for your marketing strategy. With so many moving pieces in marketing, it's easy to lose sight of the overall picture. There's the strategy, design, and content, but there's also digital, positioning, external communications,...read more
The Best Days & Times to Post on Social Media in 2021
The Best Days & Times to Post on Social Media in 2021
So, you’ve followed the latest and greatest social media content guides, created an editorial calendar, and have assembled some really exciting pieces of content for posting. The only question that remains is when to post! Creating your social media...read more
2021 Super Bowl Commercial Recap: Brand Collabs, Favorites, & Flops
2021 Super Bowl Commercial Recap: Brand Collabs, Favorites, & Flops
Super Bowl LV was a real snoozer. America's most frustratingly handsome man, Tom Brady, snagged himself yet another Super Bowl ring. The game itself was a foregone conclusion by the end of the first quarter, which left me looking at my phone more often...read more
6 Scary-Good 2020 Halloween Marketing Campaigns
6 Scary-Good 2020 Halloween Marketing Campaigns
During any given year, Halloween is normally a period of profound spookiness and general ghoulish behavior. A time where seeing a neighbor’s yard littered with human bones is not a cause to dial 9-1-1 but rather chuckle enviously. However, 2020 has...read more
3 Steps To Revive Your Social Channels from the Dead
3 Steps To Revive Your Social Channels from the Dead
Does your business have some social media skeletons in its closet? Perhaps you inherited a plagued social media, or you’re haunted by old logos and graphics from the past. Even worse, there may be negative comments and reviews to contend with. Attempting...read more
10 Resources To Become a Digital Marketing Pro
10 Resources To Become a Digital Marketing Pro
If you’re like many people around the world, you may have taken your time socially distancing during quarantine to reinvest some time into an old hobby. Better yet, maybe you’ve taken up something totally new (aka: become a digital marketing pro)!...read more
A Beginner’s Guide To: Paid Traffic
A Beginner’s Guide To: Paid Traffic
If you’re a business owner, or working on behalf of one in the marketing realm, you’ve probably considered, are currently considering, or already attempting to engage paid traffic as part of your marketing efforts. Even beginning the research phase...read more
How to Attract, Engage, Convert, and Retain Customers During an Economic Change
How to Attract, Engage, Convert, and Retain Customers During an Economic Change
Times of economic uncertainty have a tendency of stopping businesses in their tracks, looking for guidance on strategy and best practice. As our day-to-day has changed so much, so too have the needs of consumers across the country. These consumers are...read more