Too many companies focus all of their efforts on improving their sales funnels and neglect to consider what happens after a consumer makes a purchase. The sale is the start, not the end, of your customer relationship. Continued connection building can...read more
Understanding Your Customer’s Journey
Understanding Your Customer’s Journey
Understanding Your Customer's Journey: The Importance of Seeing Them as the Hero “People trust those who understand them, and they trust brands that understand them too.” ― Donald Miller, Building a StoryBrand: Clarify Your Message So Customers...read more
You’re So Vain, You Probably Think Custom Web Design Is About You
You’re So Vain, You Probably Think Custom Web Design Is About You
“Custom.” It’s so hot right now. Really, though. Whether you’re talking custom Nikes or custom web design, there’s this idea that customization directly correlates with value. And sometimes it does. If you’re seeking a web presence...read more