So, you’ve followed the latest and greatest social media content guides, created an editorial calendar, and have assembled some really exciting pieces of content for posting. The only question that remains is when to post! Creating your social media...read more
How to Write a Blog Post That Converts: 5 Actionable Steps
How to Write a Blog Post That Converts: 5 Actionable Steps
From small businesses to Fortune 500 companies, blogging has become an integral part of business and marketing. Many are wanting to know the secrets of how to write a blog post that converts leads into customers and sales. To date, blogging remains an...read more
6 Scary-Good 2020 Halloween Marketing Campaigns
6 Scary-Good 2020 Halloween Marketing Campaigns
During any given year, Halloween is normally a period of profound spookiness and general ghoulish behavior. A time where seeing a neighbor’s yard littered with human bones is not a cause to dial 9-1-1 but rather chuckle enviously. However, 2020 has...read more
3 Steps To Revive Your Social Channels from the Dead
3 Steps To Revive Your Social Channels from the Dead
Does your business have some social media skeletons in its closet? Perhaps you inherited a plagued social media, or you’re haunted by old logos and graphics from the past. Even worse, there may be negative comments and reviews to contend with. Attempting...read more
Winning Content Marketing Ideas
Winning Content Marketing Ideas
Content marketing strategy is more than blogs and ebooks, it’s SEO, PPC, CRO, video, and social media. About 26% of internet users have ad-blocking tools active on their devices, privacy regulations are increasing in the US after the EU launched...read more
Instagram Stories: What They Are and How to Use Them
Instagram Stories: What They Are and How to Use Them
It’s story time. Stories are the one tradition that seems to transcend cultures and engage all walks of life. They are important IRL (in real life), and online. In 2013, Snapchat introduced their story feature which paved the way for Instagram’s story...read more
Do You *Really* Need a Blog?
Do You *Really* Need a Blog?
Everyone.has.a.blog. Everyone. Dogs, babies, ornery cats, pet rocks--everyone. Wherever you go online you’re DROWNING in content and it’s out of hand and, honestly, consumers are starting to get really tired of it. Today we’re going to be talking...read more
Smarketing: Dumb Word, Good Idea
Smarketing: Dumb Word, Good Idea
Ready to grow your revenue by 20% with one, simple strategy? If you said no, go sit in a corner and think about what you’ve done. If you’ve said yes, because you are a human being who wants to succeed, then we have one word for you: Smarketing. Full...read more
Getting Serious About Your Social Media Content Strategy
Getting Serious About Your Social Media Content Strategy
So you’ve got a Twitter account, a LinkedIn blog, and a Facebook page that you update every so often. Before you pat yourself on the back for a job well done, consider this: Most social media content strategies fail. If there’s no rhyme or reason...read more
Content Strategy Do’s and Don’ts: You’re a Content Wizard, Harry
Know your people, people. The best way to boost organic traffic is to obtain a Freud-like status on knowing your intended audience even better than they know themselves, to an annoying, egotistical degree. Okay...maybe not at Freud-level, but you should...read more