So you’ve got a Twitter account, a LinkedIn blog, and a Facebook page that you update every so often. Before you pat yourself on the back for a job well done, consider this: Most social media content strategies fail. If there’s no rhyme or reason...read more
Why Your Digital Footprint is Your Best Salesman
Whether you like to spend your time tidying up your website, writing in your blog, or posting social media updates, chances are that you already know that having a digital footprint is important. Now, more than ever, maintaining an online presence...read more
Beautiful Product Photography is a Necessity (Tell Us We’re Wrong)
We're all visual learners. Have you ever wondered what exactly that means? Human beings tend to learn and remember knowledge better if it is based on images and video than if it is simply based on text. But exactly how visual are we? As it turns out, 90...read more
An Email Marketing Strategy to Ward Off the Spam Folder
Traditional marketing strategies that rely on forced attention grabbing, such as TV and radio advertisements, direct postal mailers and cold calls, aren’t overly effective at generating interest (and they certainly aren’t cheap.) Today’s consumers...read more
It’s Not You, It’s Me: 5 Keys to Hiring the Best Marketing Agency
So the time has come to “break up” with your current marketing agency. Or perhaps your business has never worked with an agency, but has grown to the point where you need help with your marketing. Hiring the best marketing agency is a bit like...read more
Remedy Boring Call To Action Buttons with These 6 Tips
Good things come in small packages, and those tiny call to action buttons on your website are no exception. That unassuming piece of website real estate can operate as a portal, turning simple page views into coveted conversions for your business. Call...read more
It’s Not Just SEO: Reap These 3 Benefits of Blogging
Blogs are so ubiquitous these days that they’ve come to seem like an indispensable part of any online business presence. While well-run blogs are obviously valuable assets, it’s easy to lose track of the reasons why. Understanding the potential benefits...read more
Building a Brand Image: Quit Whining and Tell Your Story
Sometimes companies come to us stumped by the fact that, while their newest marketing initiative is "working" (content marketing increased website traffic, or direct mail brought in more phone calls, or a holiday discount temporarily upped sales),...read more
Create A Content Marketing Plan To Optimize Your Reach
In 2014 alone Google indexed more than 9 billion new web pages – more than one for every person on the planet – and the speed at which content is being created online shows no sign of slowing. This huge amount of created content is constantly competing...read more
Word-of-Mouth Marketing: Alive and Well in the Digital Age
It's easy to get so consumed with digital marketing that you forget that marketing existed a long time before the Internet. Yes, marketing was a thing before smart phones, computers, TV sets, old-style telephones, radios, and newspapers. People even...read more