“In these uncertain times…” Stop and think about how often you’ve heard that particular phrase uttered in the past 8 weeks. It’s seemingly in every television commercial, emblazoned on billboards across the country, and even pops up on Hulu...read more
Winning Content Marketing Ideas
Winning Content Marketing Ideas
Content marketing strategy is more than blogs and ebooks, it’s SEO, PPC, CRO, video, and social media. About 26% of internet users have ad-blocking tools active on their devices, privacy regulations are increasing in the US after the EU launched...read more
You (Seriously) Have to Document Your Content Marketing Strategy
You (Seriously) Have to Document Your Content Marketing Strategy
Content marketing strategy is king. That doesn’t sound quite right does it? Most people stop after “content” and add “is king” onto the end before calling it a day. In today’s highly saturated age of online content, it’s not good enough...read more
Content Strategy Do’s and Don’ts: You’re a Content Wizard, Harry
Know your people, people. The best way to boost organic traffic is to obtain a Freud-like status on knowing your intended audience even better than they know themselves, to an annoying, egotistical degree. Okay...maybe not at Freud-level, but you should...read more