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Social media engagement, premium content, and blogging are all important aspects of the modern marketing plan. But, if you've jumped into creating a Facebook page or posting blogs twice weekly without carefully considering your brand identity, you're...read more
4 Proven Trade Show Design Tips That You Can Implement Right Now
If the cost of the average trade show setup worries your accountant, it is time to take a fresh look at the available trade show design options that are open to you. Granted, you can spend a small fortune on a nicely apportioned two-store display but,...read more
3 Key Factors For Starting Your Brand Development Process
Often the terms "marketing" and "branding" are used interchangeably. They are not the same thing. Marketing is what you do to get people to see you. Branding is what they see. It becomes, for all intents, you. Marketing stops when the customer forks...read more
Good Product, Little Success? Develop the Right Packaging Design to Boost Your Sales
Sure, you have a great product and once customers try it they'll be hooked. But first they need to feel enticed to buy it, and that's where the right packaging design for your product can make all the difference. Here are some key things to keep in...read more
Memorable Logo Design Depends on Color
It's no surprise that when working with logo design, choosing a color is a crucial consideration. But just how important is it? As it turns out, the choice of color is crucial for memorable logo design. In 2013, Brazilian graphic designer Paula Rupulo embarked...read more
Why Good Logos Cost Money
When you pay for a logo, you’re not just paying for the design—you're also paying for the entire process of creating it. This includes meetings, drafting, revisions, and finalization. Because of this, it’s very important to choose your logo designer...read more
Do You Have a Knockout Brand?
The battle for your customers' attention is becoming more difficult by the day. Customers have short attention spans due to their preoccupation with work, family, and other interests. They are tired of blatant marketing messages and being sold to at every...read more
Perception of Value: Before You Even Get a Chance
Perception of Value: Before You Even Get a Chance Standing at the crosswalk, patiently awaiting the light to indicate my safe passage across the bustling intersection, my eye caught a standard 8 ½ x 11 sheet of paper Scotch-taped on the light post...read more
