The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
By now, everyone is familiar with the concept of branding. Its “old school” definition “an identifying mark burned onto something or someone with a branding iron” more or less describes that modern meaning--albeit in a more depressing and sinister...read more
A messaging platform sounds pretty self explanatory: it’s the foundation of your brand’s messaging. One of the most important elements of building your brand is creating a brand message that is consistent throughout your organization, on your platforms,...read more
There are a limited number of times that the universal consciousness of the consumer will tolerate a rebrand before the sneaking suspicion of instability starts to steer them away from a product or service. I once read on the world wide web that a brand...read more
edg·y /ˈejē/ At the forefront of a trend; experimental or avant-garde. “I want my brand to be...edgier. Do you all do that?” This is a common refrain heard from brands looking to upgrade their current look. As Millennials and the older...read more
Your restaurant's branding may not always be top of mind but does that mean you're leaving money on the proverbial table? As a restaurant owner, your primary goal is to make food that your customers love. Secondly, you want to provide an unforgettable...read more
Restaurant branding and strategy has changed thanks to social media: every customer is now a walking, talking online review to an audience of…well…everyone. From Instagram and #foodies to Google My Business and Yelp reviews—how is your restaurant’s...read more
The History of the Envision Creative Group Logo We've heard many clients express how engrained their current logo is in the minds of their customers, and how—after 10+ years of being in business—it would hurt them to ever change it. It’s a common...read more
Content marketing is at the heart of customer acquisition. It helps with your brand development and gets your brand in front of the targeted audience you want to turn into leads and customers. It includes things like search engine optimization, email...read more
Everyone knows what a logo is, but few people understand what a logo does. Iconic American art director and graphic designer Paul Rand once said, “a logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies.” Rand’s...read more
Font. Those that think they know often don’t. We think it’s about time that businesses get some brutally honest thoughts on font choice, so we sat down for a chat with Sarah Firle, our Senior Graphic Designer, for the real scoop. We know, we know:...read more
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