Does Your Branding Reflect Your Purpose?

Here at Envision, we are secure enough in ourselves to begrudgingly admit that we aren't the only ones to have great ideas. In fact, we sometimes come across something on the web that describes the exact ideas we find ourselves explaining to clients again...read more

Designing A Successful Brand Identity

In one form or another over the centuries, we’ve used visual symbols to claim ownership, to signal our affiliation or to brand products with distinctiveness - being a Texas company, ranch brands come to mind. One look at today’s communication landscape,...read more

How Do I Build A Brand Promise?

I recently realized that we have some of the best clients we could ever ask for. They go out of their way to thank us, to compliment our work, and to support us in any way they can. They appreciate our ideas and respect our work enough to let us be creative...read more

Brand Experience Opportunities

As we’ve discussed in the past, a brand is not your logo, it’s not your name, it's not your website, sales materials, or marketing efforts, and it’s not your tagline. It’s the sum total of the experiences an individual and a community associates...read more

How Izze Takes a Healthy Approach to Branding

If you look closely on your supermarket shelves lately, then you might have noticed that a new drink is popping up everywhere – Izze combines traditional soda with all-natural ingredients, fruit flavors, and a taste that's as refreshing as it is good...read more

Are You Hungry for a Bigger Marketing Impact?

Here at Envision Creative Group, we don't mind admitting that we always have an appetite for new creative challenges. Recently, we have found that one of the best ways to satisfy that craving is by working for clients in the food, beverage, and hospitality...read more

Does Your Logo Create or Enforce Your Brand?

What does branding mean to your business? Is it a matter of having a better logo, using a consistent coloring scheme, or maybe being sure that all of your identity and collateral pieces look like they go together? At Envision, we think all of those...read more

What makes Brochure Design great?

We take it as a given that people want any design that we come up with to be eye-catching, but with brochures that's especially important. Why? Because there's no room for middle ground – if it doesn't immediately grab a person's attention, give them...read more

The Difference Between a Brand and a Logo (and How Brand Positioning Fits Into the Picture)

Brand positioning can be a confusing process. In general, the term “branding” is used as a generic way to describe a business, their logo, and their visual style. Many people tend to use “brand” interchangeably with “logo” and vice-versa because...read more