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A messaging platform sounds pretty self explanatory: it’s the foundation of your brand’s messaging. One of the most important elements of building your brand is creating a brand message that is consistent throughout your organization, on your platforms,...read more
Branding and brand development are cornerstones of marketing. Most people know what a brand is; indeed, almost everyone can name a handful of brands off the top of their head. However, brand development is much more rare than basic branding, even in the...read more
When you look up the definition of brand development, here’s what you’ll find: “A metric of marketing success that measures the number of sales within a specific market. The calculation is expressed as the number of unit sales per thousand people...read more
The foundation of Inbound Marketing is original, engaging, informative content that speaks directly to the target audience. Not only does your business's blog serve as one of the best mediums for sharing that content, but blogging is essential for brand...read more
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