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Branding is the cornerstone of any business’ marketing efforts; after all, a company’s brand is ultimately what a customer will remember and refer to when they consider making a purchase. Your company’s brand is comprised of many different factors,...read more
Defining your business-- knowing who it is and what it stands for-- is an essential first step in creating an effective marketing strategy. You can’t market a business or product that you don’t understand, just as you can’t develop a steady relationship...read more
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