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From small businesses to Fortune 500 companies, blogging has become an integral part of business and marketing. Many are wanting to know the secrets of how to write a blog post that converts leads into customers and sales. To date, blogging remains an...read more
During any given year, Halloween is normally a period of profound spookiness and general ghoulish behavior. A time where seeing a neighbor’s yard littered with human bones is not a cause to dial 9-1-1 but rather chuckle enviously. However, 2020 has...read more
It’s that special time of year again. The winter frosts begin to melt, birds are singing their spring songs in blooming trees, and thousands upon thousands of marketers, musicians, film buffs, and members of the press swarm the downtown Austin area...read more
Referral traffic is not the sexiest of digital marketing topics but it *is* important and while dessert is a wonderful thing--eating your vegetables is a crucial part of growing up big and strong. Think of referral traffic as your vegetables. Generating...read more
Sometimes blog prompts just don’t come. You can sit and concentrate, research, and brainstorm all you want, but the inspiration just doesn’t come. It’s not easy to consistently contribute high-quality blog posts that combine critical thinking and...read more
It’s a commonly asked question; Isn’t it a bad idea to link to competitors in my blog post? While it may seem counter-intuitive, linking to competitor websites in your posts is an excellent blogging tactic. External linking carries several stigmas...read more
“Every blog post is a new landing page, and it works for you. It has a job and a hard hat, and it goes to work 24 hours a day for you.” --Amanda MacArthur, “The 7 Habits of Highly Successful Corporate Blogs” Mastering Business Blogging A badass...read more
You’ve figured out your web host, layout design, and your domain name, but you still have a few ‘getting started’ questions. What do you do before you dive into your blog? You might be wondering: Do I build up a library of posts so that my...read more
You're already convinced that keeping a blog on your website is an excellent way to drive traffic. That means that you have to keep up with a blog and have a steady supply of topics in the back of your mind, preferably with plenty that you can pull...read more
Before Facebook, before Twitter - before Google, even - the Internet connected people through blogs. Although the term “blog” didn’t arrive until 1997, countless individuals and companies shared their thoughts and news with the world through the...read more
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