Full Service vs. Specialized Marketing Agencies: What You Need To Know


March 14, 2023

Marketing agencies can be divided into two categories: full-service and specialized. You should weigh the advantages and disadvantages of each type before picking which to partner with for your company. Specialized firms specialize in a certain field, like print or web advertising, or even a specific industry, like technology or finance. In their area of expertise, they might be able to provide you with campaigns that are quite precise and successful. They might not, however, have the same depth of information, resources, or bandwidth as a full-service advertising firm. 

We’re here to help break down the differences between both types of agencies, and why you would want to partner with one versus the other. Keep reading to better understand your decision! 

What Is A Specialized Agency?

A specialized marketing agency is seen in two ways. The first offers only one marketing service to help fulfill a specific need for a business, while the second offers only services to a specific industry in which they have rooted experience. Below are some common examples of specialized agencies out there based on services. 

  • Social Media
  • SEO
  • PPC
  • Websites
  • Email
  • Graphic Design
  • Public Relations

As previously mentioned, specialization can come in the form of industry. This means a fiance-specialized agency only works with financed-based clients and so on. Now, let’s talk about strategic, full-service agencies and what the benefits are to them versus specialized agencies. 

What Is A Strategic Agency?

Compared to specialist agencies, full-service advertising companies provide a larger variety of services. They can manage every facet of your marketing campaign, from strategic planning to development and execution. If you don’t have the time or resources to handle your campaign in-house, a full-service, strategic marketing agency is your best choice. 

Benefits Of A Strategic Vs. Specialized Agency

The largest benefit of partnering with a full-service agency rather than a specialized agency is the ability to handle your full marketing scope. This means everything from website design and development to social media strategy to media buys and PPC advertising. When one agency is creating bespoke plans for all of your marketing efforts, the synergy of efforts curated is much stronger and the results are more powerful, ultimately getting you the best return on your investment across the board. Additional benefits of working with a full-service agency include: 

  • Streamlined Communication
  • Singular Contracts & Invoices 
  • More Affordable Investment Longterm
  • Scalability For Your Business 
  • Diverse & Deep Skill Sets
  • Cohesive Content Strategies
  • Constant Improvement
  • Accountability 
  • & More

While there are many factors to take into account when selecting the best marketing agency for your business, the most crucial one is that the agency should be a partner who can help you achieve your goals and manage those goals as part of an efficient, all-encompassing strategy. This is where Envision Creative comes in!

The Envision Creative Difference

Here at Envision, we are a proud full-service, strategic marketing, and creative agency, and have been for over 22 years. We are a client-first agency, meaning we act with the client’s best interest in mind, not our own. Coming from the client side has allowed us to create our own path in a sea of marketing agencies. Our greatest compliment coming from our clients is how invaluable our partnership is. Now, this is done by providing impactful results while taking stress, worries, and efforts off our client’s shoulders. By being a full-service, strategic agency, we have the capability to do this and do it successfully. 

We take the full-service agency one step further with our focus on custom, strategic plans for each and every client. We understand there is not a one-size fits all approach when it comes to marketing and that every client deserves top-notch service and detail. We create strategies and execute them to get you in front of your ideal target audience as quickly and efficiently as possible, getting you the best return on your investment. We discover your needs, pain points, and goals and use our team’s expertise and experience to create bespoke strategies. It’s our job and we take it very seriously.

Are you ready to talk about your individual goals and pain points? Reach out to us today and let’s talk!